Client
Cleaques Limited
Overview
African and Caribbean culture is global and thriving, but finding it in one place has always been fragmented. Cleaques was built to bridge this gap by serving two distinct users at once: creators/event businesses who need tools to publish and monetize, and fans looking for a central hub for cultural content. Working across both Web and Mobile, I helped design this dual-sided ecosystem from the ground up. This meant balancing complex administrative tools on the creator side (event management, content distribution, wallets, and analytics) with a frictionless, high-converting discovery and ticketing experience on the consumer side.
Client
Cleaques Limited
Industry
Entertainment
Service
UI/UX Strategy
Mobile App Design
Web Application Design
Content
Duration
2023 - present
The Challenge
How might we design a single platform that gives creators powerful management tools without sacrificing a fast, effortless experience for users? Designing for two contrasting mindsets required eliminating friction on both ends: • For Creators: Streamlining event creation, media distribution, and payout tracking into one clear dashboard. • For Users: Removing forced sign-ups and cluttered navigation to make ticket purchasing and content discovery instantaneous.
The Solution
I designed a flexible, dual-sided architecture that gives each user group a workspace tailored specifically to their mindset.
Creator Dashboard & Operations:
A centralized workspace enabling organizers to manage content, host events, and track earnings.
Multi-Format Content Publishing: Designed intuitive upload and management workflows for diverse media types—from full-length movies and episodic series to diaspora news updates.
Event Creation & Promotion: Built a step-by-step event setup builder with integrated promotion tools and tiered ticket configuration.
Financials & Analytics: Designed a clean wallet management dashboard for tracking revenues, payout histories, and real-time event analytics.
Fan Experience & Ticketing (Consumer Web & Mobile):
A high-energy discovery platform built for fast ticket purchases and effortless content streaming.
Frictionless Guest Checkout: Solved cart drop-off by allowing fans to discover active events and buy tickets in seconds, with no upfront account creation required.
Unified Content Feed: Structured a media-rich feed for streaming cultural movies, series, and news alongside upcoming live event listings.
Purchase & Ticket Management: Created a simple digital ticket wallet on mobile for quick scanning and order history tracking.
The Result
Designing both sides of the platform in parallel allowed us to transform a complex, two-sided ecosystem into a cohesive, user-friendly product. By prioritizing high-conversion consumer flows alongside robust operational tools for creator businesses, the redesign delivered measurable improvements across platform efficiency, user engagement, and revenue generation. To drive consumer adoption, we achieved a 35% reduction in checkout drop-off by introducing guest checkout for event ticketing, letting fans complete purchases in seconds without forced account creation. At the same time, we streamlined B2B onboarding and reduced event setup time through a step-by-step builder and automated wallet layouts. These workflows were supported by a unified Figma design system of over 100 reusable components that maintained visual parity across web and mobile, while multi-format uploads and in-stream virtual gifting created immediate new monetization channels for creators.
